Customer Experience Doesn’t Start With Your Customers

CX seems to be making its way to the lips of marketers lately, driven in part by shifts globally like GDPR, which place emphasis on quality interactions, over quantity of interactions. Before you get all starry eyed and rush off to map customer journey touchpoints, aggregate disparate data silos and create business cases to build … Continue reading Customer Experience Doesn’t Start With Your Customers

Work out your zero moment of uncertainty, and crush it

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to … Continue reading Work out your zero moment of uncertainty, and crush it