The Three C’s

Customer Channel Content In that order. Who are you wanting to reach? In what channel/medium? What can you say that will mean something to them? And don’t forget that face-to-face meetings count as a channel. Make sure you are delivering the right message to the right person in the right way. Let me help you: … Continue reading The Three C’s

Customer Experience Doesn’t Start With Your Customers

CX seems to be making its way to the lips of marketers lately, driven in part by shifts globally like GDPR, which place emphasis on quality interactions, over quantity of interactions. Before you get all starry eyed and rush off to map customer journey touchpoints, aggregate disparate data silos and create business cases to build … Continue reading Customer Experience Doesn’t Start With Your Customers