The Three C’s

Customer Channel Content In that order. Who are you wanting to reach? In what channel/medium? What can you say that will mean something to them? And don’t forget that face-to-face meetings count as a channel. Make sure you are delivering the right message to the right person in the right way. Let me help you: … Continue reading The Three C’s

Work out your zero moment of uncertainty, and crush it

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to … Continue reading Work out your zero moment of uncertainty, and crush it