Blogs

The Three C’s

Customer Channel Content In that order. Who are you wanting to reach? In what channel/medium? What can you say that will mean something to them? And don’t forget that face-to-face meetings count as a channel. Make sure you are delivering the right message to the right person in the right way. Let me help you: … Continue reading The Three C’s

Customer Experience Doesn’t Start With Your Customers

CX seems to be making its way to the lips of marketers lately, driven in part by shifts globally like GDPR, which place emphasis on quality interactions, over quantity of interactions. Before you get all starry eyed and rush off to map customer journey touchpoints, aggregate disparate data silos and create business cases to build … Continue reading Customer Experience Doesn’t Start With Your Customers

Crisis of Faith: The Religion of Branding

Shared beliefs and values have always helped us make sense of the world around us. When we were cavemen we formed tribes based on shared interests, essentially to help us navigate the world and survive. Our tribes existed to serve a practical purpose, to keep order we established ways to live; values that we shared … Continue reading Crisis of Faith: The Religion of Branding

Work out your zero moment of uncertainty, and crush it

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to … Continue reading Work out your zero moment of uncertainty, and crush it